Etude

ETUDE is the playful end of K-beauty — colorful packaging, low prices, and the SoonJung line that dermatologists quietly keep recommending.

At Skin28 you'll find ETUDE skincare and makeup, including the SoonJung range.

Not sure where to start?

Let us help you!

Take the routine quiz

All Etude products

6 producten
Etude | Ginger Sugar Essential Lip Balm Sale
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Etude | Ginger Sugar Essential Lip Balm

$13.95 $18.00
Etude | Ginger Sugar Lip Balm Stick Sale
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Etude | Ginger Sugar Lip Balm Stick

$15.95 $19.00
Etude | Moistfull Collagen Essence Sale
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Etude | Moistfull Collagen Essence

$36.95 $45.00
Etude | Moistfull Collagen Cleansing Foam Sale
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Etude | Moistfull Collagen Cleansing Foam

$17.95 $25.00
Etude | Soonjung Sheet Mask-Panthensoside Sale
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Etude | Soonjung Sheet Mask-Panthensoside

$7.95 $11.00
Etude | Soonjung pH 6.5 Whip Cleanser Sale
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Etude | Soonjung pH 6.5 Whip Cleanser

$16.95 $22.00
Trustpilot
4,9
4,9 out of 5 stars

Excellent · 312 reviews

5 ★88%
4 ★8%
3 ★3%
2 ★1%
1 ★0%
5 out of 5 stars 2 days ago

My skin has never been this good. This is staying in my routine for good.

Anouk V. · Amsterdam · Verified
5 out of 5 stars 5 days ago

I had a question and got a quick reply. Really great service.

Fatima E. · Rotterdam · Verified
4 out of 5 stars 1 week ago

My sister uses it too and we're both really happy with it.

Eline · Utrecht · Verified
5 out of 5 stars 2 weeks ago

The products feel light and absorb quickly without being greasy.

Sanne K. · The Hague · Verified
5 out of 5 stars 2 days ago

After 2 weeks I saw a clear difference. My skin is smoother and calmer.

Tess · Utrecht · Verified
5 out of 5 stars 2 days ago

My skin often reacts badly but I had no issues at all with this.

Lisa · Zeeland · Verified
5 out of 5 stars 2 days ago

Everything was neatly packaged and arrived quickly. Gives me confidence to order here more often.

Amber · Eindhoven · Verified
5 out of 5 stars 2 days ago

My skin looks much more even and has a lovely glow now.

Isa · Amsterdam · Verified

6 questions, one tailored routine.

Heartleaf
Ingredient spotlight

Heartleaf

Houttuynia cordata — the soothing herb behind so many Korean serums. It calms visible redness and restores balance to reactive skin.

Soothing Antioxidant Sensitive skin

Frequently asked questions

What is ETUDE known for?

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ETUDE is known for affordable, playful Korean makeup and for the SoonJung skincare line, which is widely recommended for sensitive and irritated skin.

What is ETUDE's most popular product?

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The SoonJung 2x Barrier Intensive Cream and the SoonJung pH 5.5 Relief Toner are the brand's best-known skincare products. The Dear Darling Water Tints lead the makeup range.

What is the SoonJung line?

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SoonJung is ETUDE's range for sensitive skin, built on panthenol and madecassoside with a deliberately short ingredient list and no added fragrance. It's aimed at skin that's been irritated or over-exfoliated.

Which skin type is ETUDE suitable for?

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The SoonJung line is designed for sensitive and reactive skin, while the wider range covers most skin types. Take the routine quiz if you'd like a recommendation.

Are ETUDE products at Skin28 authentic?

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Yes. Every ETUDE product we sell is genuine, imported from Korea and sourced through channels we verify — never a counterfeit.

When will my ETUDE order arrive?

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Order today and we dispatch the same day. Every order also includes our free Glow Guide with tips for building your routine.

Buy ETUDE Skincare and Makeup at Skin28

ETUDE is best known for accessible makeup, but its skincare deserves the attention. The SoonJung line is formulated with a minimal ingredient list and panthenol for barrier repair, and it's become a standard recommendation for irritated or over-treated skin.

The range spans the SoonJung skincare line, the long-running Dear Darling water tints, brow products and nail color. It's a practical brand for building out a routine or a makeup bag without spending much.

Not sure which ETUDE product to try? Take the routine quiz or get in touch with our team. Order today for same-day dispatch, and every order comes with our free Glow Guide.